As Senior Vice President – Global Programmatic, Michael oversees xAd’s efforts in programmatic media including all strategic business partnerships with the agency holding companies, DSPs and premium media firms supporting RTB.
Bayle comes to xAd from ESPN where he served as Senior Vice President and General Manager of ESPN Mobile and was responsible for the development and management of all aspects of ESPN’s mobile strategy and execution. Prior to ESPN, he held executive roles at Amobee, Yahoo!, Microsoft and International Data Group (IDG).
Bayle is a graduate of Stanford University, with B.S. and M.S. degrees in Computer Science, as well as a bachelor of arts in Japanese. He is also co-founder of DrinkExchange, a monthly global internet networking event.
Michael Bayle Job Title SVP Global Programmatic Company XAD INC.