James Borow

James Borow is the Co-Founder and CEO of SHIFT, the real-time marketing platform of choice for 10 of the top 20 global advertisers. SHIFT empowers brands and agencies to manage, advertise and analyze their marketing initiatives in real-time. SHIFT is the only company worldwide to earn Facebook’s Strategic PMD distinction, Twitter’s API distinction and LinkedIn’s Sponsored Updates partnership. SHIFT has raised $14 million to date and is backed by Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, Baroda Ventures and Crosscut Ventrue Partners.

Prior to founding SHIFT, James co-founded GirlsGuideTo, where he currently serves as Chairman of the Board. GirlsGuideTo, is backed by CincyTech Ventures and was the first female focused Facebook platform company. James started his tech career running business development for the publicly traded Top Level Domain Holdings and graduated from Vanderbilt University with a degree in Political Science and Corporate Strategy. Follow James on twitter @JamesBorow.