Eric is the Chief Marketing Officer of RadiumOne, leading brand development, marketing activities and partnerships with the advertising and brand management industries.
Eric’s career has spanned both agency leadership and entrepreneurial experiences, all focused on new media and brand management. Prior to joining RadiumOne, Eric was the President and Chief Strategy Officer of IPG’s Initiative Media.
Previously, Bader was President of BrandInHand, a leading mobile marketing company that he co-founded in 2007. He was also formerly Managing Director of Digital, at MediaVest Worldwide.
Before his tenure at MediaVest he was the head of online enterprises at CSTV Networks (now CBS College Sports) and prior to that, Eric served for seven years as head of interactive marketing at Ogilvy.