Undertone has been at the forefront of digital advertising for over a decade. During that time, a lot has changed – we’ve seen the birth of social networking, the start of the smartphone and tablet revolution, and the launch of new programmatic solutions for transacting digital ad inventory. While the industry has evolved at a rapid rate, our mission has remained steadfast: we are focused on delivering standout digital advertising experiences for brands, and helping publishers maximize the value of their digital inventory. Today, delivering against this mission means operating at the intersection of media, creative and technology. We have formed deep partnerships with the world’s best digital media properties; we’ve developed a suite of groundbreaking multi-screen creative formats for brands to leverage; and we have built technology platforms that underpin every aspect of campaign planning, delivery, optimization and measurement.