Maye Loyola

With over 25 years of experience leading commercial strategies and digital transformation for global brands across Mexico and LATAM, she has headed sales, growth, and partnership teams at companies such as TikTok Mexico, América Móvil (CMI), and Clinch (MarTech), specializing in ecosystems like CTV, AdTech, influencer marketing, and digital solutions for agencies and advertisers.

She currently leads strategy and business development for RealUp, the platform behind the CrowdPosting® technology and influencer solutions automation, driving innovative scalability models in marketing and fostering authentic connections between creators, influencers, brands, and audiences.

A strong advocate for human-centered leadership, creative innovation, and female empowerment within the digital industry.