Luis Arvizu

Luis Arvizu is the Managing Director of MiQ Mexico, a global programmatic intelligence company. With over two decades leading digital transformation across Latin America, he has held key roles such as General Manager of Yahoo Mexico, VP for Latin America at MediaMath, and Managing Director of VIX at Televisa, where he contributed to the growth of one of the region’s most important digital video platforms. He has also worked at Axtel, Terra Networks, and Infosel, driving milestones such as Axtel’s first Internet service and Mexico’s first digital advertising campaign. More recently, he co-founded Shopeak Media, a firm focused on retail media. A graduate of Tecnológico de Monterrey, he holds a Master’s in International Business Administration from the University of Bristol and the École Nationale des Ponts et Chaussées. He has served as President of IAB Mexico and as a board member of several industry organizations.