Jonathan Alatorre

Jonathan Alatorre is Head of Havas Play Mexico, driving the agency’s creative and strategic vision across Mexico’s dynamic market. With a foundation in digital transformation and data-led innovation, Jonathan has built a reputation for helping brands achieve meaningful growth through creativity grounded in insight. He has previously held senior leadership roles at Havas Hoy, where he emphasised how data and AI fuse with creativity to build stronger brand-audience relationships. His forward-looking perspective calls for blending culture, tech and human insight to champion the future of brand experience in Latin America.