Alejandra González

With over 15 years of experience shaping the digital entertainment landscape in Latin America, Alejandra González transforms trends into strategies & audiences into iconic brands. After leading high-impact partnerships at Grupo Editorial Expansión, Kiwilimón, Google, and YouTube, she is now Co-CEO of DW Group, a pioneering creator management firm that empowers the most influential voices in the Hispanic world. Author of Hidden Economy (Penguin Random House, 2024), the first book to uncover the creator economy in Mexico, she has catapulted multi-million-dollar campaigns thanks to her blend of data, cultural intuition, and business vision, always with a hallmark of innovation and social responsibility. A graduate of Universidad Ibero & a graduate of the executive program in neuroscience and marketing at The Wharton School, University of Pennsylvania, she integrates this knowledge to design strategies that genuinely connect with audiences and boost the growth of brands & creators.