In this session...
The growth of social commerce is marking a new chapter in the way brands engage with consumers. Today, social platforms are not only spaces for discovery and inspiration, but also direct conversion channels that impact the entire retail ecosystem. The challenge for brands is no longer just generating awareness or engagement, but ensuring that these interactions translate into tangible results on established e-commerce platforms.
What You'll Learn from This Session...
- Halo Effect between social and retail
- Live Shopping and creator style
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