In this session...
What happens when a human rights activist and an advertising creative decide to tell stories together?
That’s how Penitencia was born — the fastest-growing Spanish-language podcast in the world: an experiment that brings microphones into prisons to give a voice to those who never had one.
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In this talk, Saskia Niño de Rivera, co-founder of Reinserta, and El Pana Arrechedera, founder of the creative collective Rainbow Lobster, share how the intersection of activism and communication became a powerful formula to connect with audiences overwhelmed by empty influencers.
Drawing from real experiences with Penitencia, La Gran Batalla, and Los Niños del Narco, they’ll explore how podcasting has become the new emotional territory of marketing — a space where authenticity isn’t scripted, it’s felt.
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