In this session...
In the creator economy, many key players coexist — often with roles that aren’t clearly defined or valued. In this session, ZAS, BrandMe, and two leading creators share their experiences to better understand the influencer industry. Together, we’ll tackle the tough questions that challenge current dynamics and reveal what really happens when marketing strategies don’t go as planned.
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Within the creator ecosystem, there are multiple players with distinct roles that are often misunderstood, undervalued, or not clearly defined. In this session, ZAS —as a talent management agency—, BrandMe —a leading influencer marketing technology platform—, and two renowned creators will share their experiences to help better understand this ever-evolving industry. We’ll also take the opportunity to ask some tough questions —the kind that challenge everyone involved— because marketing strategies don’t always go according to plan…
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What You'll Learn from This Session...
- understand that influencer marketing is part of a 360° strategy, but nowadays, content creation and creators have become an absolute must.
- Emphasizing the importance of each player’s role in the influencer marketing industry.
- how to find a balance between what the brand wants and what the creator suggests in order to achieve the best possible outcome.
- The taboo questions we now dare to explore. The goal is to address the tougher topics and foster empathy among brands, management, and creators within the industry—highlighting the reason why behind a shared work ethic.
