“From Global Brief to Local Heart”
The world’s most powerful ideas reach their true potential when they manage to connect with people. In an environment where brands think globally but act locally, a new model of collaboration emerges: a partnership between global vision and local authenticity that multiplies the impact of creativity.

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“From Global Brief to Local Heart”
The world’s most powerful ideas reach their true potential when they manage to connect with people. In an environment where brands think globally but act locally, a new model of collaboration emerges: a partnership between global vision and local authenticity that multiplies the impact of creativity.

In this roundtable, Gustavo Guzmán , Juan Diez , and Cory Crespo will share how global agencies and local teams can empower each other to transform big ideas into experiences that truly resonate.

Through real cases, insights, and joint strategies, we will explore how global thinking needs a local pulse: media, content, platforms, activations, and talent that bring ideas to life and make them meaningful to people. Because only when a brand manages to be global without losing its local soul does it generate genuine engagement and lasting cultural relevance. View Less