In this session...
Today’s audiences live across screens and platforms — and brands must play on all of them. This session explores how to design effective marketing in a multiplatform world where streaming is central to audience connection. We’ll share key learnings from Disney and ESPN on storytelling, campaign design, and engagement — showing how to build cross-channel strategies that drive impact, closing with a panel.
What You'll Learn from This Session...
- Strategies Across Screens: Brands must adapt to an ecosystem where audiences live across multiple platforms. Success comes from designing strategies that integrate TV, streaming, social media, and digital experiences cohesively.
- Streaming as the Core: Streaming has become the most powerful connection point between brands and audiences. Understanding its role enables more relevant and personalized campaigns.
- Data-Driven Creativity: Blending creativity, insights, and data drives effective strategies. Measuring, learning, and optimizing are key to maximizing impact across every touchpoint.
