Retail Media is the fastest-growing channel in Latam and is no longer just a last-click medium. It now integrates physical and digital touchpoints, linking branding with performance. We’ll explore its evolution, the omnichannel ecosystem behind it, and why it’s key for full-funnel strategies. Discover key learnings, success stories, and Mercado Ads innovations in data, measurement, and upper funnel. View More

Retail Media is the fastest-growing channel in Latam and is no longer just a last-click medium. It now integrates physical and digital touchpoints, linking branding with performance. We’ll explore its evolution, the omnichannel ecosystem behind it, and why it’s key for full-funnel strategies. Discover key learnings, success stories, and Mercado Ads innovations in data, measurement, and upper funnel. View Less