In this session...
In today’s crowded marketplace, brands must go beyond traditional storytelling to truly resonate. This session brings together leaders from Adsmovil, Dailymotion, and The Walt Disney Company to explore how data, video platforms, and iconic narratives combine to create meaningful connections.
Discover how technology, content, and experience converge to build differentiation, cultural impact, and measurable business results.
What You'll Learn from This Session...
- From data to emotion: turning analytics and performance metrics into human experiences that truly connect.
- Tech-driven creativity: how AI, dynamic formats, and personalization are redefining brand storytelling.
- Content as cultural bridge: leveraging audiovisual storytelling to transcend borders and shape popular culture.
- Measuring the intangible: frameworks to evaluate how emotional connection drives tangible business growth.
- From storytelling to storyliving: how brands are evolving toward immersive experiences that audiences can live, not just watch.
