Tracks Venues

In this session...

Reputation is no longer managed through press releases: it's built in real time. Weber Shandwick shows how the integration of technology, culture, and creativity is redefining public relations as an operating system that drives action and trust.

The rules of PR are changing. Today, brands must move at the speed of signals, anticipate conversations, and act on evidence. In this panel, Weber Shandwick Mexico shares how the integration of technology, culture, and creativity is transforming public relations into an operating system that drives action, credibility, and trust. View Less

What You'll Learn from This Session...

  1. How signals and technological intelligence enable proactive action before a crisis
  2. Integrating innovation and trust without losing humanity
  3. New ways to connect with diverse audiences without losing cultural relevance

Presented with


Speakers

Jorge Camargo Public Affairs Director Weber Shandwick
Luis Cortázar Innovation & IA Director Weber Shandwick
Rodrigo Tarquino VP Creative Weber Shandwick
María Inés Oñate Account Director Weber Shandwick

Event Details

Event Type Session