In this session...
Streaming TV has become the new mainstream in Mexico — and audiences are embracing ads. In Roku’s latest study with Fuse Insights, VOD (Video on Demand) Evolution México 2026, we found that 94% of TV streamers in Mexico now watch ad-supported content. Join us to explore what this means for advertisers: how viewers engage with streaming, what they expect from TV ads, and why streaming TV is now essential for every 2026 media plan.
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In this session, we’ll explore how Mexican audiences engage with streaming, what types of advertising they respond to, and how their viewing habits are evolving from on-demand content to live and linear experiences through FAST channels. Learn why streaming TV is now an essential part of every 2026 media plan and how marketers can leverage these insights to reach large, diverse, and highly engaged audiences. Join Roku to see the future of TV advertising in Mexico.
Panel Discussion to follow: The evolution and relevance of CTV in today's advertising ecosystem.
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What You'll Learn from This Session...
- This study is designed to help marketers and planners go into 2026 feeling strong. Media plans should include both traditional TV, and TV streaming, to ensure all of Mexico is represented in the marketing mix.
- It’s clear that Mexico is a TV streaming nation who are receptive to ads. The way we stream is also evolving. Where once we went to streaming platforms only for on-demand content, now it’s fulfilling another need for us that looks a lot like linear TV.
- We’re streaming a lot more live content, including broadcaster channels, which for some is effectively replacing traditional TV. FAST channels also offer a lean-back experience for streamers who aren’t in the mood to search for something new to watch.
- Advertisers can buy across networks that place video ads within both on-demand and FAST services, served through targeting options that match campaign objectives.
