In this session...
Mexico will host the biggest sporting event on the planet, and this story deserves the voices that audiences already trust.
In this session, we will show the formula that has turned our live football narrations into a cultural standard and reference, regardless of the context.
In a World Cup year, attention and conversation gravitate toward the personalities who truly connect on and off the pitch. That’s where we make sure the emotion is shared.
What You'll Learn from This Session...
- Learn how Azteca Deportes has made live football calls part of Mexico’s pop culture.
- Understand where attention and conversation will concentrate in a World Cup year and how to remain relevant.
- Recognize why brands and advertisers will prioritize the platforms, talent, and formats that can capture national attention during the most important sports window of the year.
