Spin by Oxxo is revolutionizing connections with its users through personalized campaigns that drive activation, conversion, and loyalty. Paola Vertti, CRM Financial Services Manager at Spin, alongside Toby Fox from Braze and Matías Bossie from Minders, will share how they have faced the automation and optimization challenges in the digital ecosystem, presenting a real use case and key learnings. Through quality data and intelligent segmentation, Spin has enhanced user experience and accelerated growth in the phygital world. View More

Spin by Oxxo is transforming the way it connects with its users by leveraging personalized campaigns that enhance activation, conversion, and loyalty.
Paola Vertti, the CRM Financial Services Manager at Spin will join forces with Toby Fox from Braze and Matías Bossie from Minders to discuss the innovative strategies they have employed to tackle the challenges of marketing automation and optimization within their digital ecosystem.
They will present a real-world case use that highlights their key learnings.
By harnessing the power of high-quality data and intelligent segmentation, Spin has not only improved the overall user experience but has also accelerated its growth in the increasingly competitive phygital landscape.
This session promises to provide valuable insights for marketers looking to enhance their customer engagement strategies and drive meaningful results in today’s dynamic market environment. View Less