In this session...
The full journey of one of the most influential agencies in the history of Mexican advertising. Terán/TBWA has long been synonymous with creativity, disruption, and campaigns that became part of the country’s collective memory. Today, under the leadership of a new generation, the agency faces the challenge of reinventing itself without losing its essence.
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This panel explores how a creative culture is passed on, how relevance is maintained in an environment that changes at lightning speed, and how to shape a vision that looks toward the future without forgetting its legacy. A conversation about identity, evolution, and the role Terán/TBWA will continue to play in shaping the ideas that define Mexico.
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