In this session...
A Case Study on How a Science Series Connected Audiences and Brands Through Emotion
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A case study exploring how 'The Secret Life of Your Mind' transformed science communication into a powerful storytelling tool. Through strategy, creativity, and collaboration, this production connected with audiences and brands, turning science into a cultural phenomenon recognized with an international Emmy.
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What You'll Learn from This Session...
- Storytelling
- The Power of Infortainment
- How to Measure and Boost the Advertising Impact of Purpose-Driven Content
