In this session...
The future of shared creativity between brands and creators.
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Creators stopped following briefs. Now, they write them.
In this new creator-first era, the brands that truly connect are the ones brave enough to co-create, not control. Join leaders from Arca Continental, Emilio Antún, and Kool Studio in a conversation about how the balance of power between creators, audiences, and brands is shifting—and what this means for marketing in 2026.
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What You'll Learn from This Session...
- influencers
- marketing
- campaigns
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