In this session...
Building a Campaign to Connect with Gen Z Through Retail Media
This session explores how Retail Media enables brands to build campaigns that genuinely connect with Gen Z, using relevant messaging and audience strategies that impact the entire funnel, from awareness to conversion.
Through the Nivea case, we’ll dive into how an integrated strategy can be built by combining Mercado Ads’ insights, data, and creativity with the brand’s consumer understanding and strategic vision, driving more effective communication.
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Building a Campaign to Connect with Gen Z Through Retail Media
This session explores how Retail Media enables brands to build campaigns that genuinely connect with Gen Z, using relevant messaging and audience strategies that impact the entire funnel, from awareness to conversion.
Through the Nivea case, we’ll dive into how an integrated strategy can be built by combining Mercado Ads’ insights, data, and creativity with the brand’s consumer understanding and strategic vision, driving more effective communication and measurable results.
View Less
What You'll Learn from This Session...
- Understanding Gen Z: Learn how to craft authentic connections with Gen Z through relevant messaging, creativity, and audience insights.
- Retail Media in Action: Discover how Retail Media can drive full-funnel impact — from awareness to conversion — by combining data, creativity, and context.
- Collaborative Strategy: See how brands and platforms can co-create campaigns that integrate strategic planning, consumer knowledge, and measurable outcomes.
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