In this session...
The Future of Advertising Is Heard.
In a saturated media landscape, podcasts have emerged as the most trusted and engaging channel for brands. Join Diego Bolaños (Managing Director, Acast México), Paulina Herrera (CEO & Co-Founder, Dudas Media), and guided by Diego Barrazas (Founder & Host, Dementes), for a fireside conversation on the unique power of podcasting as an advertising platform.
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As audiences grow weary of screens, podcasts have become the most trusted and engaging channel for brands. Unlike other digital formats, podcast ads are part of stories listeners choose to spend time with, creating unmatched trust and attention.
In this session, Diego Bolaños (Managing Director, Acast México) will share fresh insights from the Acast 2025 Study on why podcasts drive stronger recall, brand affinity, and purchase intent. Paulina Herrera (CEO & Co-Founder, Dudas Media) will reveal how her company built a sustainable media business over four years with Acast’s ad tech, audience insights, and brand partnerships. Guided by Diego Barrazas (Founder & Host, Dementes), the conversation will highlight how pioneering creators are shaping Mexico’s industry and why advertisers are betting on audio as the future of media.
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What You'll Learn from This Session...
- Scale meets intimacy: Podcasts are both niche and mass-reach — thanks to advanced ad tech, audience segmentation, and the deep trust listeners place in their favorite shows.
- Smart media mix: How to integrate podcasts into a multi-channel media plan for stronger impact and brand lift.
- Creators as entrepreneurs: How leading podcasters have built successful media ventures and why they recommend partnering closely with brands.
- Data you can act on: Fresh insights from the Acast 2025 Study and how advertisers can maximize podcast data to drive measurable results.
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