Discover how La Estrategia del Día, Spotify’s #1 news podcast, mixes rigorous journalism and commercial innovation to connect with a professional audience. In this conversation, Jimena Tolama, host and creative mind, together with Estefany Hernández, VP of Revenue and Strategy at Bloomberg Línea, share the editorial and monetization strategies that have made the videocast a benchmark for business and economic information in Mexico—maintaining both journalistic credibility and a profitable model. View More

Bloomberg Línea presents a conversation with two key women behind the success of La Estrategia del Día, the leading business and economics podcast in audio and video, ranked number one in Spotify’s News category in Mexico. With millions of streams across platforms, it has redefined how niche information is transmitted, becoming a benchmark for other media outlets, companies, and content creators.

The session will feature Jimena Tolama, the creative mind, writer, and host of the podcast, who will share how she combines journalistic work with innovative storytelling techniques that capture the attention of audiences ranging from students and professionals to executives, entrepreneurs, and even top levels of government. She will be joined by Estefany Hernández, VP of Revenue and Strategy at Bloomberg Línea, who will explain how a sustainable commercial and monetization strategy has been built—one that respects journalistic values while amplifying reach, View Less