In this session...
AI is rewriting the rules of engagement, and Microsoft is leading the charge. Copilot is transforming Microsoft’s consumer and advertising products. Join us to unlock new growth opportunities, spark creativity, and lead innovation in today's fast-evolving digital ad landscape. This is a front-row seat to innovation, with bold ideas, and insights you can take back to your business.
What You'll Learn from This Session...
- The world of Search is changing with AI: from multiple short queries to conversations
- Advertisers: the purchase funnel is shorter and clients are better informed
- Agents are your custom AI, make them work in your favour
- AI is not a transactional medium only, it is also for discovery
.png){kind=logo}
