In this session...
In an environment where audiences seek authenticity beyond virality, a new generation of creators is breaking stereotypes. “Los 4” —José Ramones, Jacinto, Emilio Antún, and Diego Calzada— represent a different kind of masculinity: sensitive, empathetic, and purposeful. Through comedy, music, running, and podcasts, they connect with thousands of people by opening conversations that few dare to start.
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In an environment where audiences seek authenticity beyond virality, a new generation of creators is breaking stereotypes. “Los 4” —José Ramones, Jacinto, Emilio Antún, and Diego Calzada— represent a different kind of masculinity: sensitive, empathetic, and purposeful. Through comedy, music, running, and podcasts, they connect with thousands of people by opening conversations that few dare to start. What began as a friendship turned into a movement that inspires, and today they show how vulnerability, emotional intelligence, and collaboration can be the most powerful strategy for brands, agencies, and creators aiming to build content that truly transcends.
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What You'll Learn from This Session...
- Authenticity isn’t a “plus” — it’s the strategy.
- Sensitivity and emotional intelligence are competitive advantages.
- Genuine connections create narratives no campaign can buy.
- From likes to impact: measuring what truly matters.
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