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In this session...

Invite Only Event - Apply to Attend


We’ll explore how music becomes the emotional engine that amplifies meaningful moments, creating unforgettable memories that connect generations. We’ll also uncover how evolving music consumption habits have transformed this experience and how artists have become powerful allies in elevating campaigns.

We’ll explore how music becomes the emotional engine that amplifies key moments, creating unforgettable memories that connect generations. We’ll dive into how changing music consumption habits have reshaped this experience — and how artists have become powerful allies for brands looking to elevate their campaigns and build genuine connections. After all, every sport has its own beat — that rhythmic pulse that fuels collective passion and accompanies every play. Music is the soundtrack of generations, the invisible thread that ties us together across time and shared emotion. And it’s through that lasting recall — that melody that stays with us — where music reveals its true power: turning connection into loyalty, and moments into experiences that never fade. View Less

What You'll Learn from This Session...

  1. Music is the emotional engine that amplifies the connection between brands, audiences, and cultural moments.
  2. Evolving music consumption habits in sports have transformed the way brands can connect with their consumers.
  3. Artists have become strategic allies in creating purpose-driven and authentic campaigns.
  4. The power of musical recall in sporting events creates memories that transcend generations.

Presented with


Speakers

Tomás Rodríguez Warner Music Mexico and Mexican Music President Warner Music Mexico
Fernanda Balbuena Commercial Director Warner Music
Gustavo Prado CEO Trendo

Event Details

Event Type Special Event