In this session...
She (advertising) looks great, even when things don’t go her way.
The biggest challenge in 21st-century marketing lies in how brands have begun to colonize culture itself, especially digital culture.
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From unfunny memes to tone-deaf cultural appropriation, these missteps reflect a deeper issue: the urgent need to connect with a generationally complex consumer and a misunderstood sense of FOMO.
But not all is lost. The key is realizing that to become an insider, you need to live and act like one.
Leave behind that “tourist content” we wouldn’t want you to end up like that brand that tried too hard.
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What You'll Learn from This Session...
- Shift your mindset from outsider to insider.
- Practical hacks to create locally relevant content.
- How to truly become part of the consumer’s digital universe.
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