In this session...
This presentation explores the impact of Youtube in the last 20 years and what is to come in the multi screen and multi format video landscape with the advent of AI.
Get to know how Google and YouTube connect with consumers across their searching, shopping, scrolling, and streaming journeys as no one can.
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Youtube is 20 years old! And that means, 20 years of an evolving landscape of content, including short-form videos, personalized ad experiences and powered AI tools. This Keynote emphasizes the importance of varied and engaging storytelling in a multi-format, multi-screen environment to be relevant in the consumer’s journey across streaming, scrolling, searching and shopping experiences so you don’t get skipped.
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What You'll Learn from This Session...
- The traditional sales funnel is dead. Consumers behave unpredictably across 4 major behaviors
- Consumers transition between searching, scrolling, streaming and shopping fluently and how to position yourself in all touchpoints
- AI tools that can take your marketing to the next level saving you costs and time in the Google ecosystem
- How to exploit multiformat content so you don't get skipped
- How to create relevant stories and take advantage of a multi screen video landascape
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