Marketing is entering a new era powered by AI—but creativity remains human. This panel explores AI not as a replacement, but as a tool to amplify strategic thinking, empathy, and innovation. An urgent conversation about how to balance technology, purpose, and creativity so that human-machine collaboration benefits humans. View More

AdWeek’s focus is on AD(vertising), not AI. Artificial intelligence is a powerful tool—but it doesn’t replace human judgment or creativity. In this panel, Armando Córdoba (Human Connections Media LATAM), Guido Von Der Walde (D14S), Sergio Ruggiero (SUPER) and Fernando Herrera (Roastbrief) will discuss how to master AI rather than fear or worship it.

The session will explore how data, automation, and human intuition can coexist to create smarter, more emotional, and responsible marketing. We’ll also dive into the future of immersive communication, where technology amplifies human talent and redefines what it means to be creative in the age of AI. View Less