In this session...
Podcasts and YouTube shows are no longer niche—they’re the new mainstream, often surpassing top-rated TV programs. A great example is La Saga, Adela Micha’s news and entertainment channel, which generates millions of views each week on YouTube, podcasts, and social media. In this session, Adela joins Jordi Oliveres, co-founder and General Manager of Pitaya Entertainment—a leading Spanish-language podcast network—to discuss why major media figures are moving into digital and the opportunities this creates for advertisers.
What You'll Learn from This Session...
- Digital media is the new mainstream media, with audiences often surpassing those of top-rated TV shows
- Major figures from traditional media have successfully migrated to digital media, which creates new opportunities for advertisers.
- Advertisers can reach their target audiences at scale through creative, high-impact, measurable, digital campaigns.
