In this session...
In a world oversaturated with content, what truly matters is what drives action. Brands can no longer settle for views or likes, they must move communities, create cultural moments, and become part of people’s lives. This stage explores how four key territories of influence, digital creators (Eliot Me), sports icons (Victory Me), Spanish-language streaming series (Aura media), and music as cultural experience (BYMA media), have become engines of a new era: the era of Action Media.
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In a world oversaturated with content, what truly matters is not what’s seen, but what drives action. Brands can no longer settle for views or likes, they need to mobilize communities, create cultural moments that endure, and become a real part of people’s lives.
This stage explores how four territories of influence have become engines of this transformation: digital creators (Eliot Me), sports icons (Victory Me), Spanish-language streaming series (Aura Media), and music as a shared cultural experience (BYMA Media).
The conversation will highlight how influence today is not measured only in numbers but in real actions: communities that activate, movements born from authentic conversations, and brands that embed themselves into culture instead of speaking from outside. This is the new era: the era of Action Media.
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What You'll Learn from This Session...
- Understand why cultural impact is becoming the most valuable marketing currency in a world oversaturated with content.
- Learn how four key territories of influence (digital creators, sports icons, streaming series, and music industry ) can turn attention into real action.
- Discover strategies to activate communities rather than just reach audiences.
- Gain insights into how brands can embed themselves into culture instead of interrupting it.
