In this session...
For decades, companies have spoken to women without truly understanding them, losing million-dollar opportunities: products and campaigns that don’t connect, female talent that leaves because no one understood their motivations. Ana Victoria García, founder of Victoria147 and expert in women decision-makers, reveals why women are today’s most powerful stakeholders that many companies still fail to decode.
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Ana Victoria García —founder of Victoria147 and expert in women decision-makers— presents with data, real cases, and a provocative perspective why women are today’s most powerful stakeholders that many companies still struggle to decipher. This is not just about talking inclusion: it’s about speaking their language, understanding what drives their purchasing decisions, what they seek as professionals, what they aspire to, and how to turn all of that into business. With over 15 years of experience supporting thousands of women, Ana Victoria shares insights and tools so that leaders and brands can listen deeply, design with intention, and gain relevance/market through a true understanding of women as clients and as talent.
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What You'll Learn from This Session...
- Understanding women as key stakeholders: why they are today the most influential driver of business growth and how to decode them.
- Design with intention: create products, campaigns, and strategies that truly connect with women as clients and as talent.
- Turning motivations into business: what drives their purchasing decisions and professional growth, and how to transform that knowledge into real opportunities.
- Practical tools for leaders and brands: listen deeply, interpret insights, and gain market relevance through an authentic “speaking women” perspective.
