Tracks Venues

In this session...

Kantar will present the Media Reactions study, in an edition powered by Mercado Ads, where we will explore the comparative efficiency of different media channels.
We will analyze the key factors that make Retail Media one of the most effective channels for full-funnel campaigns and brand building in today’s landscape, along with recommendations on how to leverage Retail Media to design impactful campaigns, supported by successful case studies.

Kantar will present the Media Reactions study, in an edition powered by Mercado Ads, where we will explore the comparative efficiency of different media channels.
We will analyze the key factors that make Retail Media one of the most effective channels for full-funnel campaigns and brand building in today’s landscape, along with recommendations on how to leverage Retail Media to design impactful campaigns, supported by successful case studies. View Less

What You'll Learn from This Session...

  1. Retail Media understanding
  2. Media efficiencies
  3. Succes cases Retail Media

Presented with


Speakers

Agustina Servente Media Lead Kantar
Cecilia Ines Beux Top Brands Sr Manager

Event Details

Event Type Session

Track  Brands & Marketers