In this session...
The eyes of the world are on Mexico: the World Cup, the first female president in Latin America, talent at Fashion Week, and the best bar on the planet. Mexico doesn’t just shine, it sets trends. Discover how Diageo fuels this momentum with the power of its brands, transforming pride, diversity, and culture into growth that inspires the entire world.
What You'll Learn from This Session...
- Mexico at the center of the world: Understand why it is now one of the most powerful cultural and consumer trends globally.
- The role of brands: How they can amplify cultural moments and turn them into sustained growth.
- Diageo: Celebration that elevate Mexican pride, diversity, and culture.
- Connection: how to capitalize on this momentum to inspire and engage audiences.
