In this session...
You can’t win the World Cup alone—and the same goes for retail media. In this session, Walmart Connect, AppsFlyer, and Unilever show how clean room collaboration is bringing brands and RMNs together to win as a team. Retailers can unlock new value from their first-party data, while brands gain better targeting, offsite activation, and clear measurement. This is how shared goals, data trust, and seamless tech turn into real results.
View More
This session will give attendees a firsthand look at how Walmart Connect México is using clean room technology to enable secure, privacy-safe collaboration with brand partners at scale. Participants will learn how first-party data from both the retailer and advertisers can be combined to build custom audiences, activate campaigns beyond owned media, and streamline workflows without compromising privacy or control. Through real-world insights, the session will showcase how a modern retail media network can transform data collaboration into measurable business outcomes.
View Less
What You'll Learn from This Session...
- Learn how Walmart Connect enables privacy-safe, two-way data collaboration with brand partners.
- Understand how combined first-party data powers custom audience creation.
- See how clean room technology supports offsite activation across media partners.
- Discover how this approach simplifies collaboration and drives measurable results.
