In this session...
With the participation of Chingu Amiga, Daniela Rodrice, Pati Giemza (CEO, StayOnSocial), and Frida Gamboa (L'Oréal), we will explore how 360° campaigns have evolved in the creator era. We’ll analyze the 2025 case with Garnier, a global beauty brand that revolutionized marketing through a 360° campaign led by two of Mexico’s most influential creators.
The strategy included national TV, radio, streaming platforms and podcasts, billboards, print media, social networks, and airports.
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This campaign positioned Chingu Amiga and Daniela Rodrice as the faces of a generation that influences, connects, and sells.
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What You'll Learn from This Session...
- How digital creators are no longer just influencers, but true celebrities capable of leading full-scale campaigns.
- How to spark nationwide conversations and deliver tangible business results when content creator strategies are executed with vision and purpose.
- Why brands are tapping into Top Content Creator communities.
