Manuel Cano

I started in advertising 25 years ago as a copywriter in a local creative agency, since then I have had the opportunity to work in global agencies with professionals who have taught me to love this profession. I spent 16 years of my professional training working in GroupM agencies with brands such as Colgate, Nestlé, Henkel, Red Bull, Casa Cuervo, ABInBev & MARS among many others. After a brief stint at a local creative agency, I returned to the big leagues as Prime Video Mexico team leader at Initiative (Rufus). I am currently a Business Consulting Manager at Arena Media, I really like what I see, what I hear, but I like the most what there is to do...