Miguel Ángel Torreblanca

He has an extensive professional career of more than 25 years of experience in brand construction and positioning and product strategy at a local and regional level. Likewise, he has extensive expertise in the areas of Marketing Management, Digital Transformation Plans, Consumer Products, Pricing Strategy, Market Research and Brand Communication Strategies.
In 2008 he joined the Mattel team, where he leads regional and local Marketing strategies to promote brand positioning. Among his main achievements, it stands out that thanks to his management, digital transformation is achieved through innovation in media and platforms to reach Mattel consumers at a regional level. His experience leads him to obtain excellent results with the portfolio launches of Barbie, Hot Wheels and Fisher-Price, and other popular entertainment licenses, through the implementation of communication strategies in LATAM.