Eliana Iturria

Eliana Iturria is a specialist in Marketing, Media, and Communications. As the Senior Global Research Manager at Aleph, she designs, plans, and executes research studies that address the company’s business needs and the main digital platforms. She also shares her knowledge of external events, presenting findings from studies like Media Essentials, an annual study on media consumption and trends in the region.
Eliana holds a bachelor’s degree in communication sciences, with specializations in Brand Management and Persuasive Communication. She has also been a professor of Digital Strategy in the Community Management course at Capacitarte (UBA).
Previously, she worked for more than 6 years at MediaCom as a Consumer Insights Manager for P&G LatAm, focusing on analyzing communications and consumer behaviors.