Events: LT 2023 | Calendar / Advertising Week

8:00 ^AM

Pluto Activation

Activaciones

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6:00 ^PM

AWConnects Networking Happy Hour, Presented by Amazon Ads

Delegates Lounge

On Tuesday, October 31, join Amazon Ads as they host AWConnects Networking Happy Hour!

8:00 ^PM

Invite Only Private Dinner: An Exclusive Evening at Soho House Mexico City

Special Event

Exclusive VIP dinner event, a highlight of Advertising Week LATAM, hosted at the newly inaugurated Soho House Mexico City. This one-of-a-kind event is proudly presented by Synapbox and Altazor.
Making its grand entrance as the first Soho House establishment in Latin America, Soho House Mexico City stands majestically in the heart of Colonia Juárez. This landmark venue, which is set within a historic French-influenced edifice, is a testament to the deep roots and vibrant spirit of Mexican culture. Guests will be transported into a realm of elegance and authenticity with locally crafted furnishings and an exceptional private art collection, boasting over 150 masterpieces by distinguished Mexican artists.
Dining, at this event, promises to be an epicurean extravaganza. Guests will embark on a gastronomic odyssey that celebrates the essence of Mexico. Every bite is an ode to the rich tapestry of local flavors and premium ingredients, all brilliantly orchestrated by the internationally celebrated three Michelin-starred chef, Christopher Kostow.

For those who appreciate the finer nuances of art, culture, and culinary brilliance, this VIP dinner promises an evening that will be etched in memory. As part of the Advertising Week LATAM celebrations, this evening stands as a testament to the convergence of tradition and contemporary, legacy and innovation.

This event is open to invited guests only. Please ensure you have your credentials and invitations at the door.

8:00 ^AM

Entry Day 1

Activaciones

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9:50 ^AM

Amazon Ads Welcomes You to Day 1 of Advertising Week LATAM

Amazon Ads Studio

Cristobal Gonzalez of Amazon Ads joins Advertising Week LATAM live from the Amazon Ads Studio in Mexico City. He will kick off Day 1 of the conference by offering his take on some of the timeliest topics in marketing: streaming TV and video advertising, measurement and insights and creating effective full-funnel strategies.

Christian Carabias Actor, presenter, model and singer

Cristobal Gonzalez Head of Sales for Personal Care & Household Consumables, Amazon Ads Mexico, Amazon Ads

Christian Carabias

Cristobal Gonzalez

10:00 ^AM

Things You Can Learn from the Acapulco Cliff Divers

The Great Minds Stage, Presented by Mercado Ads

Large crowds gather to watch the Acapulco cliff divers in Mexico jump 35 meters into the sea. The mastermind behind Dove, Burger King, Activision and NotCo's ingenious and daring campaigns tells us how these divers give him ideas and inspiration.

Fernando Machado Chief Marketing Officer, NotCo

Fernando Machado

10:00 ^AM

Trends and Insights How Attention and AI Can Improve Advertiser Outcomes

The Innovation Factory, Presented by Pluto TV

Today, brands have access to more data than ever before – from the quality of the environment in which an ad is served to the attention an ad is able to capture. In this session, we’ll touch on how brands can use this data to optimize media strategy and drive real, meaningful and measurable outcomes. We’ll also discuss:

- Prioritizing the datasets that drive decisions
- The emergence of AI as a transformative technology
- The evolution of optimization — from manual to automated

Armando Rodriguez RVP, Latin America, DoubleVerify

Andres Gutierrez Digital Data and Technology Managing Director, IPG

Eleazar Santos Digital Marketing Lead , UNILEVER

Gloria Roncancio Suárez MD Digital, Data & Analytics, OmnicomMediaGroup Mexico

Jose Luis Sanchez Morales Head of Media & Digital, Diageo

Armando Rodriguez

Andres Gutierrez

10:00 ^AM

Live from Great Minds: Things You Can Learn From Acapulco Cliff Divers

Amazon Ads Studio

Large crowds gather to watch the Acapulco cliff divers in Mexico jump 35 meters into the sea. The mastermind behind Dove, Burger King, Activision and NotCo's ingenious and daring campaigns tells us how these divers give him ideas and inspiration.

Fernando Machado Chief Marketing Officer, NotCo

10:10 ^AM

AI & Modern Marketing How to Embrace the AI Revolution

Insights Arena Presented by Colours

How can you use Artificial Intelligence in your favor while obtaining better campaign results? In this session, you'll learn about our best use cases and Google products.

Pablo Charnas Head of Performance Solutions, Google

Pablo Charnas

10:40 ^AM

Behind the Scenes of AWLATAM

Amazon Ads Studio

AWLATAM President, Douglas Rowell joins us in studio to discuss the inner workings of our event, and some of he highlights you can look forward to.

Christian Carabias Actor, presenter, model and singer

Douglas Rowell President, AW LATAM, Advertising Week

Douglas Rowell

10:50 ^AM

Trends and Insights Demystifying Generative AI: How to Use it in Marketing Right Now

The Innovation Factory, Presented by Pluto TV

Join us in this session, where we’ll cover the basics of generative AI and points of attention when adopting this revolutionary technology. Get inspired by the most recent initiative from Diageo and BBDO to unite creativity, responsible AI and a lot of flavor!

Alejandro Ventura International Business Development Manager, Shutterstock

Cristina Gómez Lozada Enterprise Client Partner, Latam, Shutterstock

Isabella Soto Culture & Entertainment Manager for Scotch

Camilo Plazas CEO, BBDO Mexico

Alejandro Ventura

Cristina Gómez Lozada

10:50 ^AM

Myths: How Eucerin Transformed Mercado Libre into a Skincare Education Space

The Great Minds Stage, Presented by Mercado Ads

Many marketers believe that e-commerce is only about performance strategies and not branding. At Mercado Libre we know that people discover, research and learn more about brands and new products. This is not performance, it is an incredible opportunity for a branding campaign and a full funnel strategy. The e-commerce world is full of insights and new territories for brands to tell a story. Today I invited Adriana Gómez Carrillo, Head of e-commerce Latam Belensdorf, to tell us a bit about a success story using audiences and insights from Mercado Libre to deliver a great experience to BDF's consumers.

Adriana Gómez Head of Ecommerce Latam, Beiersdorf

Gabriel Codesal Sr. Director, Mercado Ads

Pablo Tajer VP Creative, Media.Monks

Sherin Simón Associate Director, Advertising Week LATAM

Adriana Gómez

Gabriel Codesal

10:50 ^AM

Innovation and Connection: How AT&T Mexico is Leveraging Tech for a New Generation

Amazon Ads Studio

AT&T Mexico's AVP of Innovation and New Products, Nayura Rojas joins us to discuss how AT&T Mexico is pioneering the use of technology to cater to Millenial and Gen Z audiences - from VR, AR and holograms to gaming. esports, and more.

Christian Carabias Actor, presenter, model and singer

Nayura Rojas AVP of Innovation and New Products, AT&T Mexico

Nayura Rojas

11:00 ^AM

Content, Media, & Entertainment Gameloft for Brands: The Value of Engagement

The Creative Showcase, Presented by Heineken

Dive deep into the fascinating world of gaming and discover how its diverse and passionate audience is capable of creating positive moments and strong engagement. Throughout this exploration, we will analyze how this commitment turns into a highly beneficial impact for brands. We will learn more about in-game advertising and uncover the innovative solutions that enable effective connection with this highly engaged audience in this impactful media.

Jean Saltarin Managing Director LATAM, Gameloft for brands

Jean Saltarin

11:00 ^AM

AI & Modern Marketing Exponential Marketing: The Algorithm that Will Unleash a Revolution

Insights Arena Presented by Colours

We will explore how marketing is undergoing a significant transformation, where marketing will evolve into a new era based on data and the democratization of technology. Shel-Ha Bahena, Head Coach of the Interactive Media Lab at Tecnológico de Monterrey, and Kenneth Bracho, Senior Account Manager at Brandwatch, will share insights on how data has revolutionized strategies, enabling more effective and personalized execution. Discover how ingenuity and data intelligence come together to drive the future of marketing.

Kenneth Bracho Senior Account Manager, Brandwatch

Shel-Ha Bahena Head Coach at Interactive Media Lab, Tecnológico de Monterrey

Kenneth Bracho

Shel-Ha Bahena

11:00 ^AM

AWExplains: Creative Entrepreneurship

Amazon Ads Studio

Kesha McLeod, visual architect, brand consultant, author and the driving force behind KMCME, provides insights into building your brand as a creative and establishing an authentic roadmap for your entrepreneurial vision.

Kesha McLeod Owner, Visual Architect, Stylist and Author, KMCME

Kesha McLeod

11:00 ^AM

Speed Mentoring: Marketing Careers

Speed Mentoring Area by Hotmart

RSVP HERE
Imagine that you could spend 10 minutes with some of your marketing industry idols — what will you ask? This group Speed Mentoring session from Advertising Week and Hotmart offers the next generation of talent the chance to meet leading figures from across the advertising and marketing industry about how to build their careers. You can ask them burning questions in 10-minute slots during this hour-long session that will help inform, inspire and shape your career. No question is taboo, ask away!

Learn more about:
How you can plan your career in marketing
New roles, new ways of working
Tips and tricks for getting ahead

Places are limited, so sign up now!

Fernando Carrancá Trade Marketing Manager México & Cetam, Warner Bros. Discovery

Frank Moreno Founder, ēndor

Mariana Salgado Marketing Manager LATAM, Hotmart

Pablo Mondragón VP, Hotmart

Pepe Yacotú Sr. Marketing Director Paramount+, Paramount Latam

Fernando Carrancá

Frank Moreno

11:10 ^AM

The Power of PR in Shaping Corporate Success

Amazon Ads Studio

Alejandro Rodriguez, Director of Strategic Alliances at Forbes, offers his unique perspective on the critical role of public relations in the realm of corporate strategy. He'll share insights into how the right PR approach can serve as a dynamic catalyst for success and how the right strategic alliances can drive business growth.

Alejandro Rodríguez Director of Strategic Alliances., Forbes

Christian Carabias Actor, presenter, model and singer

Alejandro Rodríguez

11:40 ^AM

A Microphone and a Message: Behind the Scenes of Jessica Fernandez's Podcast, the Largest Women's Podcast in Latin America

The Great Minds Stage, Presented by Mercado Ads

Join us on an exciting journey behind the scenes with Jessica Fernandez, the visionary creator of the leading women's podcast in Latin America. In this fire chat, we will explore the captivating story behind her podcasting phenomenon, a space that has transformed the narrative and visibility of women throughout the region. From its humble beginnings to its explosive growth, Jessica will share the motivation and passion that led her to challenge conventions and set a standard in digital communication. We will explore how this podcast has become a source of inspiration and empowerment and how it has forged communities, challenged stereotypes, and fostered social change.

Jessica Fernandez Host of the podcast "Más alla del rosa".

Sebastián Patrón Director , Advertising Week LATAM

Jessica Fernandez

Sebastián Patrón

11:40 ^AM

Trends and Insights Audience Ownership in the AI Age: Future-Proofing Your Targeting Strategies

The Innovation Factory, Presented by Pluto TV

In this evolving digital landscape, marketers face a transformative moment due to impending regulations and data privacy changes. Traditional cookies may no longer apply. In this session, we'll explore AI's role in audience ownership, analyze current realities and emphasize context as an alternative to traditional methods. Our goal is to empower marketers in their mission, exploring tactics for audience ownership, even without third-party cookies.

James Colborn Data Global VP, Teads

James Colborn

11:40 ^AM

Live from Great Minds: A Microphone and a Message — Behind the Scenes of Jessica Fernandez's Podcast, the Largest Women's Podcast in Latin America

Amazon Ads Studio

Join us on an exciting journey behind the scenes with Jessica Fernandez, the visionary creator of the leading women's podcast in Latin America. In this fireside chat, we will explore the captivating story behind her podcasting phenomenon, a space that has transformed the narrative and visibility of women throughout the region. From its humble beginnings to its explosive growth, Jessica will share the motivation and passion that led her to challenge conventions and set a standard in digital communication. We will explore how this podcast has become a source of inspiration and empowerment and has forged communities, challenged stereotypes and fostered social change.

Jessica Fernandez Host of the podcast "Más alla del rosa".

Sebastián Patrón Director , Advertising Week LATAM

11:50 ^AM

Content, Media, & Entertainment The Alchemy Behind the Content

The Creative Showcase, Presented by Heineken

The value of the content is defined by who consumes it and FAST is presented as a new platform that provides consumption options and is at the same time the answer to what this consumer has been asking for. During this talk, we want to understand what it takes to create the perfect formula — and if this is truly possible — from the point of view of content, platforms and this new Mexican consumer.

Aline Jabbour Director Business Development Latin America, Samsung TV Plus

Jose Samuel Martinez Lopez Coordinator of Master's Degree in Communication, Iberoamericana University

Guillermo Franco Multimedios Media Committee, Multimedios

Susana Moscatel Mexican producer, host, broadcaster and writer

Aline Jabbour

Jose Samuel Martinez Lopez

11:50 ^AM

AI & Modern Marketing The AI Whisperer: Unlocking the Secrets of Creative Collaboration

Insights Arena Presented by Colours

In this session, you will learn about creativity with artificial intelligence and all the possibilities that Google can unlock for you to achieve incredible results.

Benjamin Delvingt Head of Creative Works México, Google

Johanna Calic Head of Creative Effectiveness SPLA @ Creative Works, Google

Benjamin Delvingt

Johanna Calic

12:20 ^PM

AWExplains: Video Making Mastery

Amazon Ads Studio

Today's audiences expect video everywhere. So, marketing teams have to work faster to create more content than they ever have before. Aston Ford, Manager of Creator Operations at Quickframe by MNTN, provides indispensable best practices for getting the most out of your video production budgets and keeping your marketing teams flush with new content.

Aston Ford Manager Of Creator Operations, Quickframe by MNTN

Aston Ford

12:30 ^PM

Trends and Insights Culture Next: Unveiling How Gen Z is Connecting and Shaping Culture on Spotify

The Innovation Factory, Presented by Pluto TV

Gen Z uses Spotify as their trusted source of discovery, and they are more likely to consider a song, album or podcast as the biggest cultural event of the last year over some of the events that dominated the news headlines. This engagement and Spotify’s intimate relationship with our audience informs Culture Next. What’s next is already here. Are you ready to explore it? Join us for a session where we will discuss the main trends and takeaways of the report with some special guests and what it means for advertisers.

María Andrea Rivera Head of Enterprise Sales, Mexico, Spotify

Sol Naldi Marketing Lead, Mexico, Spotify

Olivia Quiroz Roa Senior Editor, Mexico, Spotify

Julio Orozco Creator, Momentos Chingones

María Andrea Rivera

Sol Naldi

12:30 ^PM

Tell a Story They Won't Forget

The Great Minds Stage, Presented by Mercado Ads

We all tell stories. Everyday. All the time. But, what are the elements to make them memorable? Warner Bros. Discovery has been telling the greatest stories for over a century and shares key insights for you to join the best storytellers in the world.

Nicolás Mc Cormack Sales VP for Mexico and Centralamerica, Warner Bros. Discovery

Nicolás Mc Cormack

12:30 ^PM

Best of #AWNewYork23: Paris Hilton’s 11:11 Media and Catapulting Brands into the Cultural Zeitgeist

Amazon Ads Studio

Entrepreneur and pop culture icon Paris Hilton and media veteran Bruce Gersh will host a fireside chat, highlighting innovative ways they are engaging with brands across content, community and commerce with their next-gen media company, 11:11 Media. The discussion will feature key examples of 11:11 Media's record-breaking, award-winning campaigns that have catapulted brands into the center of the cultural zeitgeist.

Bruce Gersh SVP, Strategy & Business Development, Time Inc.

Paris Hilton CEO & Entrepreneur, Paris Hilton Entertainment

Bruce Gersh

Paris Hilton

12:40 ^PM

AI & Modern Marketing Microsoft Ads: The Transformation of Digital Advertising in the Era of AI

Insights Arena Presented by Colours

As new generative AI technology grabs headlines and captures the imaginations of businesses and consumers alike, organizations have a unique opportunity to harness the power of generative AI to drive value faster in their own businesses. This presentation provides an overview of where we believe generative AI is going and how Microsoft Advertising capitalizes on these opportunities through our three pillars: we’re creating engaging experiences, are here by your side and are democratizing AI.

Mariano Medina Walker Regional VP, Microsoft Advertising, Latin America, Microsoft

Mariano Medina Walker

1:00 ^PM

Developing Talent in the Latin Music Scene

Amazon Ads Studio

Yvette Medina, Head of Latin Music at YMU joins us in studio to discuss her experiences in identifying and nurturing new talent, emphasizing the importance of artists taking initiative in the DIY landscape, and providing her vision of the future of the Latin music scene.

Christian Carabias Actor, presenter, model and singer

Yvette Medina Head of Latin Music, YMU

Yvette Medina

1:10 ^PM

Inside INSIDER: Matías Stetson's Vision for Latin America's Digital Marketing World

Amazon Ads Studio

Go inside INSIDER with the Founder and Director of Latin America's leading digital marketing media outlet, Matías Stetson. Stetson will share his journey and vision for the industry and the critical role INSIDER plays in shaping the marketing landscape.

Christian Carabias Actor, presenter, model and singer

Matías Stetson Director, Insider

Matías Stetson

1:20 ^PM

Diana Flores and the Global Women’s Sports Movement

The Great Minds Stage, Presented by Mercado Ads

From the Women’s World Cup to fast-growing leagues, the global interest and business investment in women’s sports is stronger than ever. Hear from Diana Flores, the Captain and Quarterback of the Mexico National Flag Football team, Under Armour’s first Flag Football athlete and NFL & IFAF Flag Football global ambassador on her own journey and growth of the sport. Flores will be joined by her manager, Jose Diaz, and Under Armour for a discussion on the potential of women’s sports and the keys to developing impactful partnerships.

Diana Flores Flag Football Global Ambassador, Captain of Mexico National Team, World Champion

Jose Diaz EVP, Strategic Partnerships & Communications, SMAC Entertainment

Melissa de León Sr. Manager, Brand, and Wholesale Marketing LATAM, Under Armour

Luis Martinez Sr. Director, Marketing & Sales, National Football League

Diana Flores

Jose Diaz

1:20 ^PM

Trends and Insights The Perfect Combination: The Power of Linear TV with the Precision of Digital

The Innovation Factory, Presented by Pluto TV

In a transitional industry where linear and cable television still hold significant sway and reach with audiences while digital television is gaining ground, the best bet for brands is omnichannel, multi-platform advertising. With this approach, brands can ensure that they reach their consumers wherever they may be and on any device they choose for entertainment. The consumer is in control! This panel presents various success stories of highly effective campaigns thanks to the mix of media they embraced.

Santiago Perincioli Vice President of Revenues for Argentina & Chile, Paramount

Alejo Smirnoff Director, Prensario

Pablo Rodríguez Sr DMC Manager Home Care Latam Hispanic & Media Manager South Cone, Unilever

Pablo García Vice President of Marketing, Mercado Libre Commerce

Santiago Perincioli

Alejo Smirnoff

1:20 ^PM

Live from Great Minds: Diana Flores & the Global Women's Sports Movement

Amazon Ads Studio

From the Women’s World Cup to fast-growing leagues, the global interest and business investment in women’s sports is stronger than ever. Hear from Diana Flores, the Captain and Quarterback of the Mexico National Flag Football team, Under Armour’s first Flag Football athlete and NFL & IFAF Flag Football global ambassador on her own journey and growth of the sport. Flores will be joined by her manager, Jose Diaz, and Under Armour for a discussion on the potential of women’s sports and the keys to developing impactful partnerships.

Diana Flores Flag Football Global Ambassador, Captain of Mexico National Team, World Champion

Jose Diaz EVP, Strategic Partnerships & Communications, SMAC Entertainment

Melissa de León Sr. Manager, Brand, and Wholesale Marketing LATAM, Under Armour

1:30 ^PM

Content, Media, & Entertainment Is Doing Digital Business Journalism in Mexico a Business? El CEO 5 Years Later

The Creative Showcase, Presented by Heineken

El CEO celebrates five years as a digital native business media in Mexico in an environment of crisis in the media industry. What are the keys to making it profitable?

Mario Maldonado CEO, EL CEO

Mario Maldonado

1:30 ^PM

AI & Modern Marketing Weber Shandwick: How to Earn Attention?

Insights Arena Presented by Colours

Welcome to the world where no one cares: population 8 billion. In the life of the average, busy, and resilient individual, brands and companies simply aren't as important. This conversation aims to introduce the tools to assist brands and companies in earning their value "earned first" in an ever-changing commercial and communication landscape.

Amanda Berenstein CEO, Mexico and LATAM Client Leader, Weber Shandwick

Amanda Berenstein

1:30 ^PM

Speed Mentoring: Young Professionals

Speed Mentoring Area by Hotmart

RSVP HERE
Imagine that you could spend 10 minutes with some of the best-known people in marketing — what would you ask them? This group Speed Mentoring session from Advertising Week and Hotmart offers the next generation of talent the chance to meet leading figures from across the advertising and marketing industry about how to succeed in the industry. Ask them whatever you choose in 10-minute slots during this hour-long session that will help inform, inspire and shape your career.

Learn more about:
What you need to know to get ahead
Skills you should develop to build your career
Tips and tricks for getting ahead

Places are limited, so sign up now!

Djônatan Leão CEO, Meta Smart Group

Emmanuel Sentíes , Conferencista

Karla González Jauregui CGO, Victoria 147

Regina Gómez Marketing & Sales Deputy Director, IAB

Djônatan Leão

Emmanuel Sentíes

2:00 ^PM

Creating Successful Celebrity/Brand Campaigns

Amazon Ads Studio

The Social Rooster Founder and CEO, Ivan Carrillo joins us for a conversation about creating successful brand campaigns in partnership with celebrity influencers.

Christian Carabias Actor, presenter, model and singer

Ivan Carrillo CEO, The Social Rooster

Ivan Carrillo

2:10 ^PM

Trends and Insights The New Economy of Creators: Transforming the World of Content Creation

The Innovation Factory, Presented by Pluto TV

Join us in this exciting conversation about the new economy of creators with two leaders in the world of content creation and digital entrepreneurship. Oso Trava, the charismatic content creator and entrepreneur, will join Pam Valdes, the founder of Beek, a platform transforming how creators monetize their content. Together, they will explore how creators redefine business models in the digital age and how platforms like Beek empower artists and content creators worldwide. Discover the trends, challenges and opportunities in the creator economy and how you can be part of this digital revolution.

Oso Trava Lecturer, investor and business advisor., Speaker, Investor and Creator of Cracks Podcast

Pamela Valdés CEO & Co-founder, Beek

Sebastián Patrón Director , Advertising Week LATAM

Oso Trava

Pamela Valdés

2:10 ^PM

Brandstrology: The Science of Content

The Great Minds Stage, Presented by Mercado Ads

In the social era we live in, it's clear that content is the foundation of language and interaction with consumers. Today, in advertising creation, there is indeed a predictive factor, one that lies in connecting the unexpected with the events and emotions that define the world. Just as astrology connects human beings to the positions of the stars, this is brandstrology.

Andoni Zarrabe Almela Content and Production Director Latam, Ole Interactive

Andoni Zarrabe Almela

2:10 ^PM

Live From the Stage: The New Economy of Creators: Transforming the World of Content Creation

Amazon Ads Studio

Join us in this exciting conversation about the new economy of creators with two leaders in the world of content creation and digital entrepreneurship. Oso Trava, the charismatic content creator and entrepreneur, will join Pam Valdes, the founder of Beek, a platform transforming how creators monetize their content. Together, they will explore how creators redefine business models in the digital age and how platforms like Beek empower artists and content creators worldwide. Discover the trends, challenges and opportunities in the creator economy and how you can be part of this digital revolution.

Oso Trava Lecturer, investor and business advisor., Speaker, Investor and Creator of Cracks Podcast

Pamela Valdés CEO & Co-founder, Beek

Sebastián Patrón Director , Advertising Week LATAM

2:20 ^PM

AI & Modern Marketing From Adoption to Revolution: How AI is Reshaping Social

Insights Arena Presented by Colours

In today's changing landscape, CMOs align strategies with transformative technology to optimize operations, improve customer engagement and drive conversion. By leveraging AI in social, decision-makers scale operations, reach unlimited audiences and streamline processes. AI enables informed decisions and reignites creative output, unleashing the full potential of social as a business driver.

Bruno Lambertini CEO, Media.Monks

Carlos "Chuck" Tejeda Associate Vice President, Innovation Technology, Media.Monks

Bruno Lambertini

Carlos "Chuck" Tejeda

2:20 ^PM

Content, Media, & Entertainment How to Develop a Successful Campaign with Content Creators

The Creative Showcase, Presented by Heineken

We will learn how today brands like Natura are adopting influencer marketing strategies to enhance their presence and how at the same time, they encourage the creation of content by seeking diverse talents for their brand.

Diego Plaza CEO of FCO Group and Co-Founder Eliot Media., FCO Group

María José Arrechea Marketing Director Mexico , Natura

Diego Plaza

María José Arrechea

2:50 ^PM

Celebrating Creativity in LATAM

Amazon Ads Studio

Daniel Marcet, CEO of FIAP joins us in studio to discuss FIAP's historic collaboration with PRODU after two years of FIAP being exclusively virtual. Their award show at AWLATAM will celebrate the most creative and innovative professionals in our industry.

Christian Carabias Actor, presenter, model and singer

Daniel Marcet CEO, FIAP

Daniel Marcet

3:00 ^PM

Unveil the Power of Passions: Creating a Valuable Ad Experience

The Great Minds Stage, Presented by Mercado Ads

Coming passions are the core of who we are as humans, and frequently, they shape our relationships, interests and so many other aspects of our lives. Passions can also have an important role in marketing as they have the power to make the audience not only pay attention to what you have to say but also build a meaningful connection with it. Learn from Amazon Ads how brands can connect with a wide array of audiences and support their passions while enhancing their entertainment experience.

Carlos Fanjul General Manager, Mexico, Amazon Ads

Hernando Cortes Caraveo Head of CPG, Mexico, Amazon Ads

Paul Forat Head of Amazon Music Mexico, Amazon

Diana Pérez México Marketing Director, L'Oreal

Mariana Trejo Ecommerce Head , Sanofi

Carlos Fanjul

Hernando Cortes Caraveo

3:00 ^PM

Trends and Insights Humanizing Data: Connection, Experience and Entertainment

The Innovation Factory, Presented by Pluto TV

It's not the collection of data that sets leaders apart; it's the art of understanding, interpreting and humanizing it that really makes the difference for brands and businesses in this extremely competitive environment. Connecting with consumers is what every brand dreams of, but this path can sometimes be quite a nightmare.

Patricia Iturbe Fuentes Media y Digital Manager en Sanofi, Consumer Healthcare México, Sanofi

Santiago Cortes Olvera Head of Sales, Samsung Ads Mexico, Samsung Ads

Maria Fernanda Rodriguez Calderon Sr. Paid Media Manager, Prime Video Business Development Worldwide- 3P Device Partnerships, Amazon

Adriana Aguilar Marketing and PR Director MG Motor Mexico, MG Motor

Diana Bueno Independent Strategy, Research and Innovation Consultant

Patricia Iturbe Fuentes

Santiago Cortes Olvera

3:00 ^PM

Live from Great Minds: Unveil the Power of Passions — Creating a Valuable Ad Experience

Amazon Ads Studio

Coming passions are the core of who we are as humans, and frequently, they shape our relationships, interests and so many other aspects of our lives. Passions can also have an important role in marketing as they have the power to make the audience not only pay attention to what you have to say but also build a meaningful connection with it. Learn from Amazon Ads how brands can connect with a wide array of audiences and support their passions while enhancing their entertainment experience.

Carlos Fanjul General Manager, Mexico, Amazon Ads

Diana Pérez México Marketing Director, L'Oreal

Hernando Cortes Caraveo Head of CPG, Mexico, Amazon Ads

Mariana Trejo Ecommerce Head , Sanofi

Paul Forat Head of Amazon Music Mexico, Amazon

Diana Pérez

3:10 ^PM

Content, Media, & Entertainment Reaching the "On-the-Go" Consumer Through Commute Entertainment

The Creative Showcase, Presented by Heineken

With the introduction and exponential growth of rideshare throughout the world, the marketing industry has been presented with a new touchpoint to connect with the modern, on-the-go consumer. In this captivating and strategic location, OLA Media leverages entertainment and technological innovation to bring digital capabilities to OOH advertising for the first time, creating deeper and more profound relationships between brands and consumers.

Isela Abarca Chief Revenue Officer, OLA Media

Daniel Lamadrid CEO, Co-Founder, OLA Media

David Lamadrid CCO, Co-Founder, OLA Media

Mauricio Cabrera Head of Content, OLA Media

Isela Abarca

Daniel Lamadrid

3:10 ^PM

AI & Modern Marketing Reimagining Movement: Uber's Advertising Evolution in LATAM

Insights Arena Presented by Colours

Join Omar Badoui, Head of Uber Advertising, Mexico, as he navigates through Uber's journey from tech-driven mobility to a digital advertising powerhouse. Dive deep into how Uber's advertising business is reshaping ad experiences in LATAM and beyond.

Omar Badoui Head of Uber Advertising, Mexico, Uber

Itzel Nava Media Manager, Grupo Modelo

Omar Badoui

Itzel Nava

3:40 ^PM

The Evolving Influence of Women in Business

Amazon Ads Studio

Karla González Jáuregui, Chief Growth Officer of Victoria147, will speak to the changing landscape of women in leadership roles and the key factors driving this evolution. She'll share examples of successful leaders making a remarkable impact on the business world and the attributes that have contributed to their success, along with the challenges women in the workplace still face today and the importance of expanding their influence within organizations.

Christian Carabias Actor, presenter, model and singer

Karla González Jauregui CGO, Victoria 147

Karla González Jauregui

3:50 ^PM

The Future of Entertainment

The Great Minds Stage, Presented by Mercado Ads

With the constant changes in the entertainment industry, media and content producers, brands and platforms are facing intense competition and fragmentation. The future is now. The industry's challenge is to navigate this landscape and stand out through high-quality content, live content, and an innovative multiplatform marketing strategy.

Eduardo Lebrija EVP Regional Leader and Chief Commercial Officer Latam, Paramount

Oso Trava Lecturer, investor and business advisor., Speaker, Investor and Creator of Cracks Podcast

Manolo Cardona Actor & Producer

Eduardo Lebrija

3:50 ^PM

Trends and Insights Data Driven Retail Media: Master the 4Es with the Power of Data

The Innovation Factory, Presented by Pluto TV

Join the panel "Data Driven Retail Media: Master the 4Es with the power of data” powered by Macarta, a Retail Media agency, and led by Matteo Ceurvels, Regional Analyst for Latin America and Spain at eMarketer. The panel will delve into the 4 fundamental pillars in Retail Media, exploring subjects such as content optimization and digital shelf, personalized advertising and full-funnel strategies, data analysis for a data-focused approach and decision making, as well as a comprehensive vision of the future and upcoming trends.

Alejandro Ortega Carvajal Digital & Media Innivation, ABInbev

Matteo Ceurvels Regional Analyst, Latin America and Spain, eMarketer- Insider Intelligence

Carlos Corona VP LATAM & Europe, Macarta

Miguel Ángel Torreblanca Head of Marketing & Sr Director, Mattel Latin America

Julian Araoz Driver Operations & Loyalty Senior Manager, DiDi

Alejandro Ortega Carvajal

Matteo Ceurvels

3:50 ^PM

The Strategic Approach to Influencer/Brand Collaboration

Amazon Ads Studio

Branding and social media expert Humberto Gutierrez joins us for a conversation on the value of influencer marketing and brand partnerships. He'll provide key insights on how to effectively launch and maintain these types of campaigns, along with how to keep brands relevant in today's social landscape.

Christian Carabias Actor, presenter, model and singer

Humberto Gutierrez Branding & Social Media Expert

Humberto Gutierrez

4:00 ^PM

Content, Media, & Entertainment The U18 Revolution: How Technology and Data are Changing Marketing for Young Generations

The Creative Showcase, Presented by Heineken

1 in 3 internet users is under 18, the fastest-growing audience with strict privacy regulations. From 6 years old, kids have their own money to spend and influence 78% of household decisions, about $1.2 trillion in family purchases per year. However, the vast majority of martech solutions only target adults. In fact, $7 out of every $10 spent on ads to reach U18s is wasted by using platforms designed for +18.
You're invited to unleash your brand's potential through the first marketing suite designed for the U18 market.

Demian Falestchi CEO, Kids Corp

Demian Falestchi

4:00 ^PM

AI & Modern Marketing How Actionable Data Powers Performance

Insights Arena Presented by Colours

We’ve all heard the adage “less is more,” or “work smarter, not harder.” But did you know that the same can be said for data? At Integral Ad Science, the solution isn’t more data; it’s more actionable data. In a world inundated with information, it's critical for marketers to identify and target the stats that lead to data-driven decisions based on what matters in media today — like harnessing consumer attention or reducing your brand's carbon footprint.

Michelle Feerman Sales Director, Mexico, Integral Ad Science

Jose Manuel Correa Pedraza Media Head, Digital & eBusiness, Nestle Mexico

Michelle Feerman

Jose Manuel Correa Pedraza

4:00 ^PM

Best of #AWNewYork23: Authenticity Matters — Drive Growth & Scale with Hispanic Streamers

Amazon Ads Studio

The U.S. Hispanic population is nearly 64 million, with $2.1 trillion in buying power and an undeniable force driving current and future consumer behavior and brand engagement.

Join Canela Media and global stars from their breakout Secretos franchise for a discussion on how to unlock the impact of the most influential market through diverse, authentic, representative and accessible content.

Amara La Negra International Celebrity, Actress, Canela Media’s "Secretos de las Indomables"

Aylin Mujica International Celebrity, Actress, Canela Media’s "Secretos de Villanas"

Enrique Sapene Executive Producer, Canela Media’s "Secretos" Franchise

Jenna Marotta Reporter, New York, Vanity Fair, and New York Times

Oswald Méndez Chief Marketing Officer, Canela Media

Amara La Negra

Aylin Mujica

4:00 ^PM

Speed Mentoring: Content Marketing Superstars

Speed Mentoring Area by Hotmart

RSVP HERE
Learn how the best marketers and creatives create content when you participate in this group Speed Mentoring session from Advertising Week, where we will be asking creative leaders to answer your questions. You spend 10 minutes with each mentor and meet some of the industry’s finest minds in this house-long immersive session. Whether you’re creating content for websites, TikTok, Instagram or even beautiful brand films, every content creator and marketer can learn something here.

Learn more about:
The latest skills in content marketing
Common pitfalls and how to avoid them
Storytelling across multiple formats

Places are limited, so sign up now!

Edgar Vergara Business Development Coordinator, Hotmart

Emmanuel Sentíes , Conferencista

Frank Moreno Founder, ēndor

Juan Luis R. Pons Author, Editor & Communicator

Edgar Vergara

4:30 ^PM

Podcasting and Social Impact

Amazon Ads Studio

A discussion with Ashley Frangie, CEO of Dudas Media, on the journey of Se Regalan Dudas and its evolution into Dudas Media, with an emphasis on the social impact and purpose-driven aspects of their content, monetization strategies, and perspectives on the podcasting industry.

Ashley Frangie Fotógrafa mexicana & Cofundadora en Dudas Media, Dudas Media

Christian Carabias Actor, presenter, model and singer

Ashley Frangie

4:40 ^PM

Trends and Insights Insights by Aleph: The Future of Media, Advertising and Shopping

The Innovation Factory, Presented by Pluto TV

For the fourth consecutive year, Aleph has conducted its own global study on media consumption and industry trends, spanning thirty countries. In this session, regional findings on media consumption, preferences at each stage of the conversion funnel and the transformative impact of the Internet on the shopping experience, even in physical stores, will be presented. The results offer valuable insights for enhancing media plans, sharpening brand impact strategies and optimizing omnichannel and e-commerce approaches.

Eliana Iturria Global Research Sr. Manager, Aleph

Eliana Iturria

4:40 ^PM

Amazon Studios’ ZORRO Goes Global

The Great Minds Stage, Presented by Mercado Ads

An open conversation with L’Oreal, Alonso Aguilar-Castilo, from Amazon Studios, actors Renata Notni & Emiliano Zurita, have an inside look at the most ambitious TV project of the last decade. Hosted by Sergio Pizzolante, Executive Producer of the series and President of Secuoya Studios Commercial & Distribution.

Sergio Pizzolante Film & TV Executive Producer & Agent

Renata Notni Actress and Model

Alonso Aguilar Head of Originals Mexico, Amazon Studios

Emiliano Zurita Actor, Producer, Writer & Director, Addiction House Projects

Sergio Pizzolante

Renata Notni

4:40 ^PM

How to Authentically Grow an Audience through Storytelling on Social Media

Amazon Ads Studio

David Cohen, entrepreneur and creator joins us in studio for a conversation on the art of authentically growing an audience through storytelling, and keeping fans engaged.

Christian Carabias Actor, presenter, model and singer

David Cohen Entrepreneur & Creator

David Cohen

4:50 ^PM

Content, Media, & Entertainment Inspiration: More of What You Can See, Dream and Learn on Sesame Street

Insights Arena Presented by Colours

Over 50 years since it premiered, Sesame Street is still a staple in homes and communities, and it has grown to become the longest street in the world. Discover how it has achieved it with Sesame Street's International Senior Impact Producer, Dennise Planas, to see the "behind the scenes" of Sesame Street and learn how the brand, research and creativity intersect to meet the most urgent needs of today's children and families. Still, she will not do it alone — a friend of the fantastic place will accompany her: Grover!

Dennise Planas Sr Producer International Impact, Plaza Sésamo

Archibaldo , Plaza Sésamo

Dennise Planas

Archibaldo

4:50 ^PM

AWExplains: Strategic Storytelling

Amazon Ads Studio

Danielle Dardashti, Founder of Dash, explores the latest in strategic storytelling.

Danielle Dardashti Founder, dash. branded content

Danielle Dardashti

5:00 ^PM

Mario Aguilar's Playbook: Building a Social Media Empire

Amazon Ads Studio

Social media superstar Mario Aguilar joins us to discuss the strategies that propelled him into stardom. Learn first hand how he uses humor and satire to grow his audience, and how he continues to keep them wanting more.

Christian Carabias Actor, presenter, model and singer

Mario Aguilar Social Media Star

Mario Aguilar

5:10 ^PM

From 'Primer Amor' to Present: A Conversation with Ana Layevska

Amazon Ads Studio

Renowned actress Ana Layevska joins us for a conversation about her career, character work, the impact of streaming in entertainment, and more.

Ana Layevska Actress

Christian Carabias Actor, presenter, model and singer

Ana Layevska

5:20 ^PM

Advertising Week LATAM Wrap Up Day #1

Amazon Ads Studio

That's a wrap! Our host will leave you with highlights from our day and give you a preview of what's to come!

Christian Carabias Actor, presenter, model and singer

5:30 ^PM

From Creator to CEO

The Great Minds Stage, Presented by Mercado Ads

Learn about the trajectory of successful podcaster Ashley Frangie, who today serves as CEO of Dudas Media, a production company focused on creating content that opens relevant conversations while creating safe spaces through different digital platforms, mainly audio.

Ashley Frangie Fotógrafa mexicana & Cofundadora en Dudas Media, Dudas Media

Sherin Simón Associate Director, Advertising Week LATAM

Sherin Simón

5:30 ^PM

Trends and Insights Culture: The Algorithm to Connect with Audiences

The Innovation Factory, Presented by Pluto TV

Technology is deeply changing our cultural experience, not only in terms of new technology-based access, production and dissemination but also in terms of participation and creation in a knowledge society.

Javier Esteban Carrascón CEO y Director General, Condé Nast México y Latinoamérica

Javier Esteban Carrascón

5:40 ^PM

Content, Media, & Entertainment Non-Human Leadership

The Creative Showcase, Presented by Heineken

In a world increasingly influenced by artificial intelligence (AI), narrative is a powerful tool that shapes our perceptions, decisions and actions.

Raul Ferraez President and Chief Futurist Officer of FCO Group y Lideres Mexicanos, FCO Group

Raul Ferraez

AI & Modern Marketing

Presented byGoogle

Brands & Marketers

Content, Media, & Entertainment

Ideas and Innovation

Streaming & CTV

Presented byRoku

Trends and Insights

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