Adolfo Gomez Arce Rodríguez

After spending almost 10 years in different areas like Supply Chain, Sales and Finance, Adolfo has spent the last 2 years building a stronger connection between ABI´s everyday operation and Marketing World, both from the Planning and Performance perspective but also from most pure Marketing side, leading Grupo Modelo Culture and Capabilities area, responsible for enhancing Marketing basics and for creating the best environment for creativity to be developed and nourished towards the best business solutions.