Corporate executive with over 15 years of experience in sales management and consulting in diverse territories. Specialist in gaming and e-sports. She was part of the founding team of Facebook in Latin America, being part of the Argentinean and Colombian offices. Then, in Mexico, she also founded the Twitter team, taking the CPG accounts, building, and developing the strategy for the biggest clients.
Now, she is part of the team that started the advertising operation in Spanish-speaking LATAM for Twitch almost two years ago, creating and developing the narratives and strategy that we see resonating and working specifically for CPG.
Julita has demonstrated to be a great story-teller and a passionate defender of inclusion and equality. She has presented in several Digital Days back in Colombia and Mexico, in the Foro Jóvenes Rotarios in LATAM, and she has been panelist in Latinas in Tech and Epic Queen. She was chosen to be part of this year’s jury in FOMLA 2022.
Juliana Martinez Job Title Director, Client Strategy Company TWITCH MX
