Luisa Castañeda

Head of FMCG & Others of Mercado Ads Mexico, Luisa Fernanda leads the relationships with the main brands of mass consumption, finance and cars, among others, with the intention of enhancing the brand's objectives through digital strategies in e-commerce and Fintech number 1 in LATAM, Mercado Libre and Mercado Pago.

With a trajectory dedicated to the design and optimization of business strategies. Luisa Fernanda held roles in different business areas such as GTM, Sales Strategy, Digital Transformation and Sales Management Models, with cross LATAM projects, managing to accelerate the digital transformation in more than 6 countries in different sales channels. Additionally, Co-Founder of Monkier Startup, dedicated to home repair service on demand.

An economist by profession, she has certifications in SAFe, Design Thinking and was part of the Google Launchpad program for entrepreneurs.