In this session...
Hear from thought leaders in LATAM’s booming retail media industry about the various opportunities you have to maximize your digital footprint in the region and beyond. LATAM is undergoing a rapid digital transformation, and capitalizing on this evolution requires a dedicated plan of attack. This session’s panelists represent key stakeholders in the region who will share their perspectives on the implications of a fast-growing industry amidst the uncertainties currently facing our global economy.
The rate of change in a growing digital landscape like LATAM brings new challenges and new opportunities to brands, agencies and SaaS companies alike. In this session, the audience will learn from relevant industry experts who are responsible for leading their company’s LATAM growth initiatives.
Matteo Ceurvels, Senior Analyst for LATAM and Spain at eMarketer | Insider Intelligence, will moderate a panel featuring Carlos Corona, the Director, General of LATAM at Macarta, a leading global retail media agency, Ethel Gonzalez, e-Comm Marketing Manager for 3M LATAM and Gerardo Altamirano Ecommerce Director for Disney LATAM.
Our expert panelists will articulate their points of view regarding:
- Implications of inflation and broader economic uncertainty
- Dissecting the evolution of retail media and what it means for LATAM
- Spotlight on successful retail media strategies in the region
- Best practices, tricks and pitfalls for driving intentional marketing tactics in LATAM
What You'll Learn from This Session...
- Dissecting the evolution of retail media and what it means for LATAM.
- Spotlight on successful retail media strategies in the region.
- Best practices, tips and pitfalls for driving intentional marketing tactics in LATAM.