In this session...

How to pay homage to a local tradition and transform it into a successful marketing strategy.

Using case studies we will talk about the times we have integrated the tradition of Mexican commercial hand lettering into marketing strategies for the brand with positive results and always honoring the artists and creators. View Less

What You'll Learn from This Session...

  1. How to collaborate with a local tradition without being an appropiator.
  2. How to honor the artists and the creators above all things.
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Presented with


Fernanda Álvarez Marketing & eCommerce Manager Levi Strauss & Co.
Jose Luis "Pony" Chavez Creative Director MERCADORAMA
Giovanni Bautista Director Rotulos Bautista

Event Details

Event Type Session