Customer journeys have been mapped, researched, discussed and written about for over a decade. So why do over 80% of CMOs globally rank getting the customer journey right as their no.1 priority today?

This discussion will bring perspectives and case studies from leading marketers with omnichannel marketing experience. You will learn what makes a customer journey best-in-class today and why getting it right is so important. View More

Customer journeys have been mapped, researched, discussed and written about for over a decade. So why do over 80% of CMOs globally rank getting the customer journey right as their no.1 priority today?

This discussion will bring perspectives and case studies from leading marketers with omnichannel marketing experience. You will learn what makes a customer journey best-in-class today and why getting it right is so important. View Less