In this session...
Come join Weber Shandwick's Amanda Berenstein in an open conversation about creativity in communication. Listen as Amanda discusses the differences between "big ideas" and "whole ideas" in todays world and how cultural sensitivity impacts relevancy.
What You'll Learn from This Session...
- Whole ideas are the ones that take into consideration social and cultural context while keeping creativity at the center. Whole ideas are those that connect people with brands and companies.
- Integration and co-creation are key success factors for communication campaigns to be relevant and impactful.
- Storytelling today is less about positioning and more about movement between channels and platforms.
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