In this session...
For a brand, music can make the difference between simply selling a product and shaping culture. But in reality, what ends up going on-air often isn't what we actually wanted to portray.
In this conversation with experts from the brand, agency and music team, we'll discover together how brands and agencies can make holistic music decisions that build brand ecosystems, help exceed business goals, create value for consumers and even save time and money.
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For a brand, music can make the difference between simply selling a product and shaping culture. But in reality, what ends up going on-air often isn't what we actually wanted to portray.
In this conversation with Oswaldo Castro Martínez from Volkswagen MX, Chief Creative Officer of Wunderman Thompson MX Omar Fabian and Music Supervisor and Owner of Parvin Music Sam Parvin, we'll discover together how brands and agencies can make holistic music decisions that build brand ecosystems, help exceed business goals, create value for consumers and even save time and money.
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What You'll Learn from This Session...
- How music can act as an asset to build your brand.
- The three areas to review to ensure you're using music the most efficiently and effectively.
- Specific actions you can take today to use music more strategically.
